Category: Panel Economics

An example of how not to fix issues. Each action has a reaction and sometimes, money changes how things work.

As survey CPIs drop and the cost of living rises, the market research industry faces a double whammy. Here is why pouring money into recruitment won’t fix a broken retention system.

Census-balanced panels are becoming a myth of the past. As algorithms optimize for margins over science, the industry faces a structural shift. Here is why representativeness is now a supply chain problem, not a recruitment one.

The shift from email-only to API-driven offerwalls has revolutionized panel yield. Here is the mechanical breakdown of how offerwalls use EPC ranking and member behavior to maximize real-time revenue.

Email is the primary revenue valve for research panels. From managing the 30-minute delivery lag to avoiding behavioral bias, here is the mechanical breakdown of how to architect a high-yield mailing strategy.