Panel Overlap: Opportunities vs Concerns
No panel has exclusivity over respondents. Instead of fighting overlap, we should map it. Here is the logic for using source similarity to engineer more predictable research outcomes.
Cause & Effect
An example of how not to fix issues. Each action has a reaction and sometimes, money changes how things work.
Breaking Points of Respondent Engagement
As survey CPIs drop and the cost of living rises, the market research industry faces a double whammy. Here is why pouring money into recruitment won’t fix a broken retention system.
The Death of Census-Balanced Panels
Census-balanced panels are becoming a myth of the past. As algorithms optimize for margins over science, the industry faces a structural shift. Here is why representativeness is now a supply chain problem, not a recruitment one.
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